Celebration Principles
With help from the behavioral research team, I created and operationalized a design framework to ensure Robinhood celebrates customers in a principled way. This work led to critical improvements to in-app celebrations, such as first trade.
Component Development
I partnered with Design Systems to research, design, and launch new components for the Robinhood app. Before these components existed, the content team had no tools for communicating contextual, time-sensitive information.
User Newsletter
From ideation to execution, I researched, wrote, and managed a monthly newsletter focused on surfacing key performance data to Peerspace hosts. This effort provided the foundation for a larger, ongoing product initiative.
Add-ons Launch
To launch add-ons, a new Peerspace product, I conducted user research and content experiments and partnered with a cross functional team to write UX and help content.
Onboarding Design
Over the course of 6 months, I redesigned our onboarding curriculum to set Peerspace hosts up for success—improving activation rate by 4% & reducing the time to onboard by 3 days.
Handshake App
For my UX Writing Certification, I created style guidelines (including voice and tone), error screens, emails, a marketing page, and microcopy for a fictional payments app.